Digital Analytics Executive

Δημοσιεύτηκε 30/06/2020

ΠΕΡΙΓΡΑΦΗ ΘΕΣΗΣ ΕΡΓΑΣΙΑΣ

About us


  • We are the No 1 Insurance & Energy comparison and brokerage website in Greece with over 95% market share among online aggregators, aiming to also expand and lead in more verticals (Banking, Telco and more)

  • We are certified by the Great Place to Work® Institute

  • We compare and offer commercial & custom made policies/products from more than 25 insurance companies and 10 energy companies

  • We are quoting over 1.000.000 drivers every year approximately 70% of total switchers in Greece with an NPS of 80 among our customers.

  • We are financially backed since 2013 by one the biggest Dutch Insurance Groups.

Our vision is to provide the easiest way for consumers and households to find and obtain the best service for their needs, empowering our people and benefiting society.

ΑΠΑΙΤΗΣΕΙΣ ΘΕΣΗΣ

Responsibilities

  • Track,      report, and analyse website analytics,  PPC initiatives and campaigns

  • Execute      tests, collect and analyze data and results, identify trends and insights      in order to achieve maximum ROI in paid search campaigns

  • Perform      ongoing keyword discovery, expansion and optimization

  • Work      with the development team to ensure SEO best practices are properly      implemented on newly developed code

  • Manage      Google Analytics accounts including tagging, custom segments, goal      tracking, etc.

  • Work      closely with the development team to manage, implement and QA necessary      tracking codes

  • Implement      A/B Testings through our digital tools

  • Proactively      identify areas for optimizations within digital marketing channels

  • Manage      small size tools for various digital campaigns alongside our Digital      Marketing team.

  • Research      and analyse competitor advertising links

  • Perform      ongoing keyword discovery, expansion and optimization

  • Research      and implement search engine optimization recommendations

The successfully candidate will receive full & professional training on all the above.

Qualifications

  • Up to      2 years of experience as a digital marketing analyst

  • Ability      to understand and report on how CRM data integrates with marketing data      and the relationships and attribution between them

  • Good      understanding of Google Analytics, Google Optimize, Google Tag Manager and      similar platforms for insights, tracking and reporting

  • Good      understanding of digital marketing landscape

  • Ability      to thrive in a fast-paced, rapidly changing environment

  • Use      of either HTML, SQL or CSS will be considered a plus

  • Ability      to work independently or in a team environment;

  • Experience      with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search      Ignite)

  • Experience      with A/B and multivariate experiments

  • Up-to-date      with the latest trends and best practices in SEO and SEM

What’s in it for you:

  • Competitive full-time salary

  • Private Health      Coverage on the Company’s group program

  • Opportunities to      participate in cutting-edge training and conferences of your choice in      Greece and abroad

  • A great      opportunity to grow and work with the most amazing people in the industry

  • Being part of an      environment that gives employees large goals, autonomy and mentoring,      which creates incredible opportunities, both for you and the company

  • A      relaxed and modern working atmosphere located in the heart of Athens

  • Personalized working station & laptop

  • Free Nespresso coffee

  • Flexible      working hours, top line tools

  • You want more? we also offer discount      on your gym membership, discounts from big retailers, play rooms, we pay      for your participation in running events and once every month we are      throwing a party in our arena….

ΣΤΟΙΧΕΙΑ ΑΓΓΕΛΙΑΣ

Σχέση εργασίας: Πλήρης Απασχόληση

Περιοχή: Αθήνα, Αττική-Αθήνα

Είδος θέσης εργασίας: Σύμβουλοι Επιχειρήσεων / Ασφάλειες / Πωλήσεις

Εμπειρία: 2 έτη

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